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Monday, September 2, 2013

Apple Inc, Samsung And LG Depend On Its Imaging Sensor Chip

Sony Corporation’s latest star performer is a chip engaged in about every high-end camera and Smartphone. Researcher has said that Apple Inc’s iPhones 5 and 4S use that chip and also the Samsung Electronics Co., Ltd’s flagship Galaxy S4 and Laclede Group Inc’s G2. Sony Corporation was up 0.10% to $20.18 in last session. Apple Inc. shares moved up 0.18% to $492.60 in current market.
The company, that has helped to create the compact disc, has acquired about a third of the $7.6 billion market for low-power sensors that trace crisp snapshots. Sony has improved its revenue by 30 % from the chips in the last year as Kazuo Hirai, Chief Executive Officer has put efforts to revive the electronics unit after its business of TV reported nine continuous yearly losses. Yasuo Nakane who is an analyst with Deutsche Bank AG in Tokyo has said that Sony is making a clean sweep of rising demand; these are well-known products for which the company has spent three decades in development.
Masahito Takeda who is a spokesman for Sony has said that the competitors’ reliance on the components of Sony is not novel, as the company provided semiconductor components to other makers for music players. Nearly 80 % of the imaging sensors created by Sony are sold outside the company. Deutsche Bank has estimated that Sony generated operating profits of 10.9 billion yen ($111 million) in the previous quarter, most of which are accredited to the sales of the chips. As per the Techno Systems Research Co. in Tokyo, worldwide sales of the imaging sensor will most probably rise by a quarter to 3.14 billion units within this year.
Based on 2012 unit sales and revenue predictions from Techno Systems, sensors of Sony were sold for an average of $7.30 each, nearly four times higher than $1.93 that Samsung has generated for similar chips. Based on needs of buyers, Sony modifies chips for clients with circuitry based on buyers. As per the research from SMBC Nikko Securities, the chip is used in the iPhones 5 and 4S and Galaxy S4. Ever since 2010, the company spent 220 billion yen to improve production capacity of the chips at its two plants on southern Kyushu island of Japan.


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