It has been announced by Facebook that it is their right to sell ads with user names

Facebook Inc has made it clear that it has the right to sell advertisements related with user names and profile pictures without pay compensation to the user. The social network has anticipated changes to its legal right that allow it to feature names of users and profile pictures besides ads and giving no compensation to the users.

Chief privacy officer of Facebook, Erin Egan has outlined the modifications in an online post, in the company’s Data Use Policy and its Statement of Rights and Responsibilities. They come forward as a result of last week’s $20 million negotiation approved by a judge of San Francisco. The judge resolved the claim that the social network featured images of users in its Sponsored Stories ads without paying compensation or authorization, some of whom were minors. Along with the 600,000 users, each will be provided almost $15 or nearly $9 million in total, with the rest of the negotiation going to attorneys and privacy groups.

The social network is letting its users to analyze the changes and to respond on them for seven days. Earlier, the company has provided an opportunity to its users to vote on the issues of governance. Shares of Facebook Inc edged up 0.53% to $41.50 in present session on trading volume of 47.91 million shares.

The social network could have bear a prospective harm of about $112 billion, if the judge had identified it rational to apply California Civil Code § 3344, the Celebrities Rights Act, which calls for $750 in the damages if a voice of person, name, image or likeness is being used for commercial purposes without his/her will. The applicable review to Facebook’s anticipated Statement of Rights and Responsibilities cleared that users allow letting the social network to use their name, profile picture, content, and information with regard to the ads and sponsored content. The other significant change can be in the Data Use Policy of company. It shows that how the company utilizes facial identification technology to identify you in friends’ photos and to suggest that friends tag you.